King of SOHO Variorum 0,7l 37.5%

King of SOHO Variorum is a modern London gin with a subtly fruity character that builds on the brand’s original London Dry Gin and enriches it with notes of rose hips and strawberries. Produced in London, it combines a classic juniper base with a fruitier, subtly creamy, and elegantly floral profile. It is ideal for anyone looking for an approachable and stylish gin with a modern profile.

Tasting Profile:

Color: Clear.

Aroma: Fresh strawberries, floral chamomile, subtle juniper, and citrus.

Taste: Fruity, with notes of strawberries, a subtle vanilla spice, and a creamy finish.

Finish: Delicately floral, with a pronounced grapefruit acidity and a smooth aftertaste.

Strawberries, floral chamomile, and citrus zest play an important role in the recipe, creating a harmonious blend with juniper. Variorum captivates from the very first sniff with its fresh, fruity aroma and gradually unfolds on the palate with strawberry notes, a subtle vanilla spice, and a light floral character. The finish reveals a pleasant grapefruit acidity that lends the gin freshness and balance.

Serving:

This gin is perfect for a gin and tonic, where it really shines, especially when garnished with strawberries. It will delight lovers of smoother, fruitier gins who want to combine a classic style with a modern London twist.

Botanicals:

Juniper, strawberries, chamomile, coriander, orange peel, licorice, and grapefruit peel.

Other highlights:

• Origin: United Kingdom
• Style: a delicately flavored modern gin
• Packaging: recyclable, printed with organic inks

About The King of Soho:

The King of Soho is a London-based brand of premium spirits that pays homage to the unique atmosphere of the Soho neighborhood and the legacy of Paul Raymond, known as the original “King of Soho.” The brand is rooted in the values of creativity, hedonism, and nonconformity that have long been associated with this famous part of London. Its goal is to capture the energy of Soho not only in the taste but also in the overall style, design, and story of each bottle.

The brand was founded in 2013 by Howard Raymond and Alex Robson, who wanted to create a high-quality and distinctly stylized spirit as a tribute to the life, culture, and free-spirited nature of Soho. The iconic “Spirit of Soho” figure in a red velvet coat symbolizes both the past and present of this neighborhood and reflects its bohemian, artistic, and daring character. The King of Soho today represents a blend of premium quality, London identity, and a distinctive lifestyle.