Campari Bitter 1 l 25%

Campari Bitter is an iconic Italian red aperitif with an unmistakable bittersweet flavor, and it is one of the staple ingredients of global cocktail culture. Its character is defined by a complex combination of orange, herbal, floral, and woody notes, which are the result of a recipe that remains a closely guarded secret to this day.

Tasting Profile:

Color: Bright red, clear.

Aroma: Complex, with pronounced herbal, orange, and floral notes.

Taste: Pleasantly bitter and intense. Dominated by orange, aromatic herbs, and woody notes.

Finish: Velvety, long-lasting, and typically bittersweet.

Recommended Serving:

Campari Bitter forms the basis of a whole range of classic cocktails. Among the best known is the Negroni, where it is combined in equal parts with gin and sweet red vermouth. The cocktail is served over ice and garnished with a slice of orange.

Another popular variation is the Campari Spritz, in which its characteristic bitterness blends with the freshness and effervescence of Prosecco.

About the Campari Brand:

The story of Campari began in 1860, when Italian liqueur maker Gaspare Campari created his signature red bitter. The original recipe remains a secret to this day and, according to the brand, has not changed since its inception.

In 1867, Gaspare Campari opened his establishment, Caffè Campari, in Milan’s Galleria Vittorio Emanuele II, where his aperitif quickly became part of the local social culture. His son Davide later significantly expanded the brand, and in 1904, a factory was opened in Sesto San Giovanni, enabling the transition to industrial production.

Throughout the 20th century, Campari also became closely associated with the worlds of art, design, and advertising. Today, it is one of Italy’s best-known aperitifs and remains a key ingredient in cocktails such as Negroni, Americano, and Campari Spritz.