Sol de Janeiro Brazilian Joia Strengthening+Smoothing Shampoo 295ml

Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo is a strengthening and smoothing shampoo designed for fine to medium-thick hair that suffers from damage, dryness, frizz, split ends, or buildup from styling products. It gently cleanses without stripping the hair of essential moisture, while promoting a smoother, healthier, and stronger appearance. It is sulfate-free and gentle on color-treated hair.

Thanks to a combination of Brazilian nourishing ingredients and patented technology, it not only cleanses the hair but also protects it from further damage. After using the Brazilian Joia™ shampoo and conditioner together, it has been clinically proven to 58% repair damage, 71% reduce frizz for up to 8 hours, and 76% repair split ends after just one use. Plus, it’s scented with the iconic Cheirosa 62™ fragrance.

Key Benefits:

• helps repair hair damage
• fights frizz
• helps with split ends
• cleanses without unnecessary drying
• gentle on colored hair
• sulfate-free

Cheirosa 62™ Fragrance Profile:

Top Notes: Pistachio, almond.

Heart: Heliotrope, jasmine petals.

Base: Vanilla, salted caramel, sandalwood.

Key ingredients:

• Brazil nut – prized for its high selenium content, which supports the skin’s natural protection
• Buriti fruit oil – helps smooth dry and damaged hair and adds shine
• SOL Seal Technology™ – patented technology with plant-based keratin microcapsules that helps restore the damaged hair shaft and seal split ends

How to use:

Thoroughly wet your hair. Apply an appropriate amount of shampoo to your palms and rub it together to create a light lather. Gently massage it into the scalp for 1–2 minutes, focusing mainly on the roots. Then rinse your hair and follow with Brazilian Joia™ conditioner for maximum regeneration and hydration.

About the Sol de Janeiro brand:

Sol de Janeiro is a brand that brings the spirit of Brazilian summer, joy, and self-confidence to body care. Its goal is not only to care for your skin and hair, but also to awaken a sense of freedom, energy, and joy in your own body.

The brand name refers to the “January sun,” the time when the Brazilian summer is in full swing and the sun is at its peak. Behind the brand is, among others, Heela Yang, co-founder and CEO, who spent more than 12 years in the beauty industry with brands such as Lancôme and Clinique before founding Sol de Janeiro.

Sol de Janeiro has built its reputation by combining effective body care, distinctive fragrances, and a positive philosophy that celebrates authenticity, joy, and self-confidence. Today, the brand stands as a modern symbol of body care, blending sensuality, nourishing formulas, and an unmistakable Brazilian vibe.