Absolut Vodka Blue Message 40% 1 l

Absolut Blue Message in Bottle is an original special edition of the iconic Absolut Original vodka, combining classic contents with a modern and personal take on gift-giving. Inside the bottle, you’ll find the trusted Absolut Original, while the bottle itself features an interactive element in the form of a QR code, which allows you to create and share your own message in augmented reality.

After peeling off the label and scanning the QR code, a personalization studio opens where you can select a message based on the occasion or create your own. Friends and family can add text, photos, and voice messages, which the recipient will then view after scanning the code. This edition thus functions not only as a bottle of vodka, but also as a personal and imaginative gift or a stylish souvenir.

The bottle’s design features a fuchsia cap and a strikingly redesigned medallion of founder L. O. Smith in shades of green and orange. The overall look is modern and playful, while retaining the recognizable Absolut brand style.

Origin and Production:

Every drop of Absolut Vodka comes from a single place—the village of Åhus in southern Sweden. Here, it is produced exclusively from high-quality winter wheat and pure artesian water drawn from a depth of up to 176 meters. Distillation takes place through a continuous process that guarantees exceptional smoothness and purity, and is completed by quadruple filtration—the result is one of the smoothest vodkas in the world.

Tasting Profile:

Appearance: Perfectly clear and sparkling.

Aroma: Lightly grainy, with subtle notes of dried fruit.

Taste: Full-bodied, clean, and silky smooth, with a balanced combination of wheat sweetness and subtle spiciness.

Finish: Long, smooth, and elegant.

Recommended serving:

Absolut is perfect for simple drinks, such as Absolut Tonic:

• ice cubes
• 1 ½ parts Absolut Vodka
• 4 ½ parts tonic water
• lime

Instructions: Fill a highball glass with ice, add the vodka and tonic water, and garnish with lime.

About Absolut Vodka:

Absolut Vodka is an icon among spirits – a brand that has completely redefined the perception of vodka and its place in global culture. It was created in Sweden and its history dates back to 1879, when Lars Olsson Smith introduced a revolutionary method of continuous distillation, which resulted in Absolut Rent Brännvin – or Absolutely Pure Vodka. This process, which removes all impurities, is still used today.

In 1979, Absolut Vodka was reborn in a modern form and entered the US market, ushering in a new era in vodka. The unique bottle design, inspired by an old apothecary bottle, and bold, visually striking advertising campaigns quickly catapulted the brand to the top of the world.

Every drop of Absolut Vodka comes from one source – the small town of Åhus in Sweden, where it is made from winter wheat and pure water from deep natural springs. This "One Source" approach ensures complete consistency in the quality and taste of every bottle.

Absolut has never been afraid to be different – whether it's pioneering flavored vodkas, collaborating with artists such as Andy Warhol, or running bold campaigns promoting equality, diversity, and the LGBTQ+ community. At the same time, the brand is committed to sustainability, not only in its production but also in its approach to society and the environment. As part of its Good Times from a Good Place strategy, it strives to minimize its impact on nature and maximize transparency.